At Maddy Essentia, your privacy is as cherished as the moments of tranquility our fragrances provide. We are committed to protecting your personal information and being transparent about what we collect and how we use it. This Privacy Policy explains how Maddy Essentia (“we,” “us,” or “our”) collects, uses, and shares your personal information when you visit or make a purchase from www.maddyessentia.com

By using our website, you consent to the practices described in this policy.

1. Information We Collect

We collect information to provide you with a seamless and personalized olfactory journey.

Personal Information You Provide: This includes information you provide during checkout or when creating an account, such as your name, billing and shipping addresses, email address, phone number, and payment information.

Automatically Collected Information: When you visit our site, we automatically receive your computer’s internet protocol (IP) address, which provides us with information about your browser and operating system. We also use cookies (small data files stored on your device) to remember your preferences, understand how you interact with our site, and optimize your shopping experience.

Order Information: We collect information about the products you purchase to fulfill your order and understand your scent preferences.

2. How We Use Your Information

We use your personal information for the following purposes:

To Fulfill Your Order: To process your payments, arrange for shipping, and provide you with invoices and/or order confirmations.

To Communicate With You: To respond to your inquiries and provide customer support. With your permission, we may send you emails about our new products, exclusive promotions, and scent stories we think you’ll love.

To Improve Our Services: We analyze how our customers use the site to improve our store layout, product offerings, and marketing campaigns.

3. Consent

How do you get my consent?

When you provide us with personal information to complete a transaction, verify your credit card, place an order, or arrange for a delivery, we imply that you consent to our collecting it and using it for that specific reason only.

If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent or provide you with an opportunity to say no.

How do I withdraw my consent?

If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use, or disclosure of your information, at any time, by contacting us at care@maddyessentia.com unsubscribing from our marketing communications.

4. Disclosure

We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service. We do not and will not sell your personal data.

Your data is shared with trusted third parties only to help us run our business, such as:

Our e-commerce platform (e.g., Shopify)

Payment processors (e.g., Mastercard, Visa)

Shipping and fulfillment partners

These partners are obligated to protect your data and use it only for the services they provide to us.

5. Data Security

To protect your personal information, we take reasonable precautions and follow industry best practices to ensure it is not inappropriately lost, misused, accessed, disclosed, altered, or destroyed. Your payment details are encrypted using secure socket layer technology (SSL) and stored with AES-256 encryption.

6. Cookies

We use a variety of cookies to enhance your experience. You can choose to disable cookies through your browser settings, but please note that this may affect the functionality of our website.

7. Your Rights

You have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

8. Changes to This Privacy Policy

We reserve the right to modify this privacy policy at any time. Changes and clarifications will take effect immediately upon their posting on the website. We will notify you of any material changes, ensuring you are always aware of what information we collect and how we use it.

9. Contact Information

If you have any questions, would like to access, correct, amend, or delete any personal information we have about you, or register a complaint, please contact our Data Protection Officer at:

Email: privacy@maddyessentia.com